If you're a council, educator or simply someone who wants to get the recycling message out there, it's a good idea to start with shorts to appeal to the younger demographic and work your way up from there.
If you're a council, educator or simply someone who wants to get the recycling message out there, it's a good idea to start with shorts to appeal to the younger demographic and work your way up from there.
Crowded digital real estate and varying audience appetite have changed the way content is produced and consumed. For recycling education to be effective in 2022, snackable, short-form content is king among the younger audience whilst long-form content remains a preference for older audiences.
When we launched our second Recycling Behaviours Report this year, we aligned traditional media and social media with the release of the Report offering a range of data about Australia’s recycling awareness and behaviors.
Long-form content included deep dives aimed at educating consumers on key issues such as soft plastic contamination, tricky items and how to recycle them and working with the waste hierarchy to reduce, reuse and recycle
Short-form content was delivered through social media using engaging graphics and videos with snackable tips for maximum engagement.
To date, over 500,000 people were exposed to the Report on Facebook, Instagram and TikTok driving over 1 million video views. If you’re a council, educator or simply someone who wants to get the recycling message out there, it’s a good idea to start with ‘shorts’ to appeal to the younger demographic and work your way up from there. Here is a snapshot of our best short-form videos from our recent Recycling Behaviours Report campaign.
Almost all Australians believe that recycling is important (92%), with many being motivated to recycle to help the environment (79%) and reduce waste sent to landfill (76%). While most make an effort to check their local recycling rules (55%), our 2022 Recycling Behaviour Report exclusives uncover some startling observations and misconceptions.
A staggering 33% don’t know that kerbside recycling is sorted in Australia itself, with the recycling taken to a Material Recovery Facility to be sorted locally before it is sent to the recyclers.
Batteries and other e-waste do not belong in any of your kerbside bins, yet at least 27% of Australians admit to just putting items in the general waste bin while another 10% put things in the commingled recycling bin if they’re unsure. E-waste such as old laptops, phones and batteries can be recycled through a dedicated e-waste provider, and chances are, there’s one near your location.
The lockdown gave many Australians a chance to rethink their sustainability efforts. 77% of Australians are making conscious decisions every day to limit their fast fashion purchases, which are known for their adverse environmental impact. However, many still engage in “wishcycling” and place their old clothes in the kerbside recycling bin, hoping for someone to magically recycle them.
What do reusable and single-use coffee cups have in common? Watch our video to find the answer.
Cleanaway is committed to helping Australians adopt more sustainable behaviours and recycle efficiently. Our 2022 Recycling Behaviours Report highlights common misconceptions about recycling, and deep-dives into the recycling behaviours of everyday Aussies, to encourage change and action.
Read the full report and embark on a journey to make the world a greener place.