Our Cleanaway Way

Our strategy to achieve our mission

At Cleanaway we have a very strong and clear strategy as we strive to achieve our Mission of making a sustainable future possible together. Our Cleanaway Way is our strategy on a page. It was designed to create a common language and narrative across the organisation and ensure we are aligned in our efforts to take our business from good to great. We are working hard to deliver on Our Mission – to make a sustainable future possible together – and make Our Vision a reality. 



Our Mission

Why we exist

Our Vision

What we want to be

Our Guiding Principles

How we work together

At Cleanaway, our passion lies in delivering exceptional services for our customers that make a meaningful difference every day. Making a sustainable future possible together is at the heart of what we do. To fulfill this purpose we must unite – with our teammates, customers, communities, regulators, and other important stakeholders.

The Cleanaway culture defines the personality of our workplace. It’s about our shared values, beliefs, and the behaviours that shape how we work together, solve problems, and achieve our goals. Our Guiding Principles form the cornerstone of our collaborative work culture, focusing on safety, care, connection, ownership, and forward-thinking across all operations.

These principles create an environment where every team member feels valued, respected, and empowered to contribute their best.

Keep each other safe: We look out for each other, fostering an inclusive culture where everyone’s wellbeing is a responsibility we share.

Show genuine care: We show genuine care, nurturing a customer-focused environment where empathy thrives, and we celebrate each other’s unique strengths and differences.

Connect and grow together: Together, we connect and grow, supporting each other to reach new heights, always innovating and learning from our shared experiences.   

Own it, be courageous: We take on leadership, accountability, and responsibility, owning our roles with courage, even when faced with challenges.   

Act beyond today: We dream of a brighter future, making bold decisions to create a sustainable world for generations to come.

Our goal is simple: to collaborate with our customers and communities to create sustainable change that lasts beyond today. This is the essence of how we work at Cleanaway—united in our purpose of making a sustainable future possible together.

Because together, we can achieve far more than we can ever achieve alone.



Our Guiding Principles artwork was created by Marcus Lee, a proud Aboriginal descendant of the Karajarri people from North Western Australia.