Clear outcome-led title.

Key takeaways  

  • 3 bullet point summary to fit the Highlights section format in the newsroom.
A concise summary answering three questions: Who was the customer? What problem were they facing? What changed as a result? This is standard newsroom practice and improves open and read rates.

March to April 2026

 When did this event or project occur? Specify the start and end dates, or the overall project duration.

Customer snapshot

Customer type or sector 

  • Location 
  • Services provided 
  • Contract length or project duration 

This allows tender teams to quickly assess relevance. 

Our solution

Describe what Cleanaway delivered and why it was appropriate for this customer. Focus on:

Tailoring or integration

Innovation or differentiation

Scale, safety, or compliance capability

How it worked​

This section builds operational credibility. Step-based or phased explanation:

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Planning and mobilisation
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On-site execution
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Ongoing management or optimisation

Results, impact and what it means for other customers

Use structured, measurable outcomes wherever possible: 

  • Quantitative results (percentages, volumes, reductions, efficiencies) 
  • Qualitative outcomes (risk reduction, reliability, stakeholder confidence) 

If metrics cannot be shared, explicitly state that results are commercially sensitive. 

Translate the case into a reusable proof point: 

  • Who else this solution is relevant for 
  • What problems it helps solve 

This is the bridge between marketing and sales enablement.