November 2, 2016 — Australia’s largest waste management and recycling company has revealed its new brand, on the same day it officially became Cleanaway Waste Management Limited. The ASX ticker will also change from TPI to CWY.
Ushering in the next chapter in its over 50 year history, CEO and Managing Director Vik Bansal said this was the latest stage in Cleanaway’s good to great journey.
The occasion has been marked with events at some of Cleanaway’s 212 sites across Australia.
“But this represents far more than a rebranding, it represents far more than a change in style and colour, it represents us as a whole, moving forward as one under a single brand. It represents Cleanaway making a sustainable future possible, now and into the long term.”
Mr Bansal said the rebrand project – that officially kicked off on October 30 2015 – has been embraced enthusiastically internally and has been carried out by a dedicated number of people across the business. It is being achieved in a tight time frame, and on a fit for purpose budget.
“In doing that we have unearthed some amazing pieces of information, some great and important pieces of our heritage, and we will use that as a source of pride to cement us as the market leader,” Mr Bansal said.
Freshly branded and detailed trucks, new uniforms and a new website, www.cleanaway.com.au, are just a few of the visible changes that have been made under the unified brand. The process to rebrand the entire Cleanaway fleet of trucks and all sites will take close to two and a half years.
Mr Bansal stressed that the change would not alter or impact on the exemplary service offered across Australia by the more than 4000 strong workforce. We continue to strive to deliver best waste management outcome all day every day.
Melissa McColl, Communications and Engagement Manager
M: 0466 323 844 E: Melissa.McColl@Cleanaway.com.au